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Patenaude Martial Arts & Fitness

The Patenaude family has been a premiere martial arts and fitness player in Ontario and Québec since their opening in 1975. Being the largest school of its kind requires a website that really helps with brand equity.

  • Responsive Web design
  • WordPress Multisite (16 sites)
  • Third party SEO implementation
  • Bilingual functionality
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Patenaude Martial Arts Project Scope

Web Design

Our project with Patenaude Martial Arts & Fitness was our biggest to date. It encompassed a main website redesign, as well as the design, consolidation and deployment of fifteen franchise websites – one for each school they operate.

Design Approach
  • Clean, bold design esthetics
  • Leverage the client’s extensive media library
  • Emphasis on scalability and user-maintenance
  • Make it easy for visitors to navigate
  • Integrate with other sites in their network
  • Leverage client’s GoDaddy VPS hosting
  • Caching and SEO plugins
  • Full bilingual functionality via WPML
  • GoDaddy SSL Certificate for HTTPS
Focus: School Locations
  • SEO keyword optimized
  • Accessible, relevant information
  • Easily updated by the client
  • Drive traffic to network sites
Focus: Classes & Programs
  • SEO keyword optimized
  • Easily updated by the client
  • Drive traffic to contact forms
  • Display testimonials
Patenaude Martial Arts Project Scope

WordPress Multisite

A WordPress multisite installation was chosen to provide scalability and ease of management. Running on a GoDaddy VPS, it is an efficient implementation and one that taught us lots during deployment.

Single Server
  • Low Cost
  • Ease of Maintenance
  • Dedicated Performance
Single WordPress Installation
  • Ease of:
    • Core Updates
    • Theme Updates
    • Plugin Updates
    • User Management
    • Backups
  • Scalable via subdomains
  • Invidual franchise accesses

Do you like what you see? Contact us today!

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