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Synergy3 Construction

Commercial and Residential renovation contractors work in a very competitive field, one which requires you to stand out and show off your talent. Tony needed a website that would reflect his high level of quality and workmanship.

  • Responsive Web design
  • Full portfolio of work
  • SEO optimization
  • Capital Web Design VPS hosting
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Synergy3 Construction Project Scope

Web Design

Synergy3 Construction was our first client, and truly allowed us to flex our creative muscle on a medium-large size project.

Working with Tony was very rewarding, as he treated us with as much respect and attention as he treats his own clients. Tony provided relevant feedback that ultimately drove some design decisions. It’s obvious he has an eye for detail, which is an important asset in his line of work.

Design Approach
  • Showcase work with beautiful photos
  • Content written to retain visitors
  • Show accreditation & certifications
  • Make it easy for visitors to navigate
  • Integrate with third party portal
  • Informative footer
  • VPS hosting for fast load times
  • Caching and SEO plugins
Renovation Services Focus
  • SEO keyword optimized
  • Scalable for future services
  • Easily updated by the client
  • Retains visitor on the site
  • Drive traffic to internal links
Client’s Portfolio Galleries
  • SEO keyword optimized
  • Easily updated by the client
  • Drive traffic to contact form
  • Showcase work via photo gallery
  • Display client testimonials
Synergy3 Construction Project Scope

SEO Optimization Strategy

1

Identify Target Segments

We identified services Synergy3 offers that had little to no competition on major search engines. From here, we devised a plan to increase ranking for these services.
2

Update Website Content

Overall keyword integration was implemented, and an optimization of the user flow was done.
3

Gather Metrics & Tweak

By monitoring search engine appearances, ranking and click-through rate, we were able to further tweak keywords for specific services offered by Synergy3.
Google Search Appearances

+69%

+46% to Canadians specifically

Synergy3 Construction now appears more often when Canadians search for home renovation keywords, on the order of thousands more every month.

Click-through Rate

+6%

Only appearing more often in search results is not enough, people have to actually click through. Our SEO optimization is drawing more visitors to the site, directly from major search engines.

Client Testimonial

“Having worked with Phil and Capital Web Design for the past 3 years, I can attest to the quality of their work. They are proactive, responsive and thorough; the ongoing customer service once the project is complete sets a high bar and makes you feel secure that someone is watching your website and keeping it running smoothly. I would without hesitation, recommend Capital Web Design.”

Tony CordinaPresident, Synergy3 Construction

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